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SONY BRAVIA XR 55” X90L Full Array LED 4K HDR Google TV-55X90L


  • The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro.
  • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple Airplay. 1,15
  • Get high-quality 4K UHD movies on us with the BRAVIA CORE app.2
  • Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.5
  • Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.
  • Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.8,9,10
  • With Acoustic Multi-Audio and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.8
  • Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the center speaker channel for clearer, fuller dialogue and more immersive sound.11
  • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.12,13
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
  • Multi-position stand with two variations of flexibility – standard low-profile setting for immersive viewing or raised to accommodate a soundbar.16
  • With the optional BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.17
  • The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

KSh 172,999




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BRAVIA XR X90L SERIES

Vibrant contrast.

Vivid colors.

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<p>Amazing brightness.<br>Piercing contrast.</p>

Amazing brightness.
Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Picture and sound precisely aligned

Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.

<p>Picture and sound precisely aligned</p>
<p>The entertainment you love. With help from Google</p>

The entertainment you love. With help from Google

Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.1

Game time. Be invincible.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.24

Screen image simulated.

<p>Game time. Be invincible.</p>
<p>Beautifully designed to compliment your viewing experience</p>

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.16

Designed with the environment in mind

Sony TVs are engineered to deliver stunning design with the environment in mind.

<p>Designed with the environment in mind</p>

Picture

Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

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<p>Contrast intensified. Depth amplified.</p>

Contrast intensified. Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended color volume, now see every shade and hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

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More vivid colors and realistic than conventional TV

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.12,13

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Noise is reduced, making broadcast and online videos much clearer and easier to view.

Blur is minimized so action stays smooth

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Everything upscaled close to 4K quality

Intelligent motion processing for smooth, fast-moving action

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.12

XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

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