Apple iPhone 13

iPhone 13

Your new superpower.

Ceramic Shield, tougher than any smartphone glass.

Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Cinematic mode automatically creates beautiful depth effects and focus transitions

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust the depth effect after you shoot

Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.